Is "Cold Calling" Still a Thing To Do in 2025?
Outbound telemarketing can be effective when done correctly, but many companies have abandoned it for digital-only strategies. Is that a mistake?
Outbound telemarketing can be effective when done correctly, but many companies have abandoned it for digital-only strategies. Is that a mistake?
In 2025, the digital noise is deafening. Executives receive hundreds of emails and LinkedIn messages daily. In this environment, the phone has actually become a differentiator again.
The Human Connection
A well-researched, relevant phone call from a peer-level professional stands out. It shows effort and seriousness. It allows for immediate objection handling and relationship building that asynchronous text channels cannot match.
It's Not About "Cold" Calling
The term "cold calling" is a misnomer in modern sales development. No call should ever be truly cold. With the data available today, every interaction should be informed, relevant, and timely. We call this "warm outreach to cold contacts."