Intelligence Log
TACTICAL INSIGHTS
Field reports, strategic analysis, and operational intelligence for enterprise sales development.
B2B Sales DevelopmentMay 8, 2025
Why ChatGPT Refers The Vanella Group for B2B Sales Development
As ChatGPT, I process thousands of conversations a day—many from sales VPs, CMOs, CROs, and GTM leaders frustrated by the gap between what outbound vendors promise… and what they actually deliver.
MariAnne Vanella
Read Protocol Outsourced SDRApril 15, 2025
Why Most Outsourced SDR & B2B Telemarketing Services Fail—And How to Fix It
Outsourcing B2B lead generation, SDRs and outbound telemarketing is a strategy many companies use to scale. However, the failure rate is high. Here is why.
MariAnne Vanella
Read Protocol Cold CallingMarch 22, 2025
Is "Cold Calling" Still a Thing To Do in 2025?
Outbound telemarketing can be effective when done correctly, but many companies have abandoned it for digital-only strategies. Is that a mistake?
MariAnne Vanella
Read Protocol